I make experiences.
Not deliverables.
I am a Chief Creative Officer and design leader with 28 years of experience turning complex business goals into high-impact human experiences. From scaling global agencies to building startups from “zero to one,” my work connects strategic vision with hands-on, master-level craft.
I make experiences. Not deliverables.
I began my career in New York City designing book and album covers. This era cemented my foundation in traditional typography and visual design — a journey I later had the privilege of sharing as a keynote speaker for thousands of emerging creatives at India’s Kyoorius Designyatra.
OK. Here are some bigger things.
Pioneering Product Design
Transitioning into global agency leadership at Sapient, I spearheaded the user experience and design system for what became an absolute icon in the beverage industry: The Coca-Cola Freestyle Machine.
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There are now over 50,000 machines pouring 11 million drinks a day.
Emerging Tech & Immersive Impact
Building on the momentum of Freestyle, we continued to break molds in the automated retail space. We developed the world’s first interactive vending machine for Coca-Cola (uVend) — which earned a Cannes Lion — and pushed the boundaries further.
Simultaneously, we applied immersive, experiential design to purpose-driven work. We crafted a modified glass-sided box truck for The End It Movement. This campaign catalyzed an FBI sting operation and earned a United Nations Award for Public Service Advertising.
Following the success of Freestyle and uVend, Unilever engaged us to redefine the point-of-purchase experience using emerging biometric technology and turning a smile into currency. This won a Cannes Lion and Gold at SXSW (was one of 17 winners out of 1,500 entries).
Global Leadership & Turnaround
Taking on an international mandate, I relocated to London to stabilize and rebuild a struggling office. By overhauling the creative culture, we successfully returned the office to high utilization and secured premier accounts including Lloyds Bank, the European PGA Tour, Dove, and British Airways. A standout was our campaign for AXE, which won a Clio and propelled AXE to become the fastest-growing men's grooming brand in the UK post-launch.
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Some facts about AXE:
Axe became the fastest growing mens grooming brand in the UK after launch
Launched in 15 localizations and 25 languages
Post-launch brand value increase of 91% in the Brand Finance annual report
Winner, 2017 Clio for Best Retail Site
Winner 2017 IAC Award for Best Website
Building from Zero to One
Stepping into the insurtech space, I joined Buckle as the first full-time employee to develop the brand from the ground up. As Chief Creative & Marketing Officer, I built the positioning, visual identity, and digital product ecosystem, directly contributing to the company securing $91 million in funding.
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Scaling an Agency & AI Innovation
As a founding member of GlueIQ, I helped scale a new breed of creative agency while leading major brand and product design initiatives.
For Evermore Resort, we utilized AI-driven visual storytelling to create the launch campaign and design system for a $1.5 billion purpose-built destination before it was even finished being built. We also launched comprehensive campaigns and brand restructures for innovators like Brightline (America’s newest high-speed rail) and SipMarket (one of the world's largest food & beverage distributors).
