Coca-Cola Freestyle

The Once-in-a-Generation Fountain Machine

We didn't just build a soda fountain. We redefined interactive retail. This initiative went far beyond UI design; it was a fundamental shift in how consumers interact with a legacy brand, architecting a seamless bridge between physical hardware and digital mass-customization. The platform drove significant global sales lift and set a new standard for point-of-purchase experiences.

2011 AMA Edison Award Gold

The Button Challenge
Developed the unique button design for all brands of the original Freestyle Machine. Each button went through hours of design explorations to get the right combination of coloring and iconography to be both on brand and for clear decision making.

Interaction Models
Interaction paradigms were needed for all possible scenarios of drink choices. Goal was to have every possible pour within three touches.

Branded Screens
We designed each screen to have a unique brand experience so that users would be washed with color of the brand.