Creating a FinTech from the Ground Up

Building a brand from “zero to one” in the highly regulated insurtech space requires both disruptive vision and rigorous execution. Joining Buckle as its first full-time employee, I architected the end-to-end brand identity, product UX, and go-to-market strategy. This cohesive ecosystem successfully positioned Buckle as a leader in gig-economy financial services, directly contributing to the acquisition of $91 million in Series A and B funding.

Some results and press:

• $91mm raised in Private Equity funding

• One of only a few partners to obtain access to Lyft’s API

• Press of Series A Funding Round ($31mm)

• Press of Series B Funding Round ($60mm)