Creating a FinTech from the Ground Up

Role: Chief Creative & Marketing Officer (First full-time employee)
Scope: Brand, product, go-to-market

Building a brand from zero in the highly regulated insurtech space requires both disruptive vision and rigorous execution. Joining Buckle as its first full-time employee, I architected the end-to-end brand identity, product UX, and go-to-market strategy — while navigating the unique marketing constraints of the insurance industry.

This cohesive ecosystem positioned Buckle as a leader in gig-economy financial services and directly contributed to the company securing $91 million in Series A and B funding. We were also one of only a few partners to obtain direct API access from Lyft, establishing the brand inside the Lyft Hub at scale.

Some results and press:

• $91mm raised in Private Equity funding

• One of only a few partners to obtain access to Lyft’s API

• Press of Series A Funding Round ($31mm)

• Press of Series B Funding Round ($60mm)