Fractional Chief Creative Officer / Design Consultant
Self Employed
Aug 2024 - Present
Atlanta, Georgia

• Provide executive-level brand strategy, user experience design, and product design for Fortune 500 companies and emerging growth brands.

• Act as a zero-ramp-up leadership resource, delivering top-level vision while staying actively hands-on in Figma and Adobe to execute visual systems.

• Work directly with stakeholders to turn complex business goals into digital products and pitch-ready narratives.

• Key Result: Delivered 4 major brand transformations and 100+ strategic design initiatives for Fortune 500 clients (JPMorgan, Lumen, DIRECTV) on time and on budget.

Chief Creative Officer
GlueIQ
Sep 2021 – Aug 2024 | Sep 2018 – Sep 2021 (advisory role)
Atlanta, Georgia & Miami, Florida

• Joined as a founding member and scaled the agency from 3 to 70+ employees. Contributed to $14M in revenue by architecting global brand strategies.

• Directed product design and major campaigns for brands including Stellantis (Dodge), Royal Bank of Canada, Atlantis Bahamas, and Neiman Marcus.

• Maintained daily creative and operational oversight on accounts exceeding $3.5M annually.

• Key Result: Generated a 1058% increase in engagement for Evermore Resort by introducing an AI-driven visual storytelling framework.

Chief Creative & Marketing Officer
Buckle
Sep 2018 – Sep 2021
Atlanta, Georgia

• Joined as the first full-time employee and grew the creative team to 20+ people.

• Owned the complete positioning, go-to-market strategy, and app UX/UI creation within the highly regulated insurance market.

• Partnered directly with Lyft’s brand teams to secure co-branded ad units and high-visibility placement within the Lyft Hub, establishing the brand as a leader in gig-economy financial services.

• Key Result: Built the brand and digital ecosystem from zero. Architected brand positioning and product strategy instrumental in securing $91M in Series A/B funding.

Chief Creative Officer
PureRED (ITG)
Jan 2018 – Sep 2018
Atlanta, Georgia

• Brought in by Private Equity leadership to architect the transformation of a traditional retail marketing agency into a modern, digital-first practice.

• Led a multidisciplinary national team of 100+ creatives across multiple U.S. offices, rebuilding creative operations and pitch processes to position the agency for growth.

• Architected a modern creative operating system designed to streamline delivery, reduce turnaround time, and enable aggressive new business development.

Creative Director promoted up to Group Vice President, Head of Experience
Sapient (Atlanta, GA | Miami, FL | Toronto, Ont | London, UK) | Aug 2006 - Dec 2017

• Progressed from Creative Director to Group VP. Served as the primary North American leader for the Consumer Experience practice.

• Directed cross-functional operations, account direction, and creative strategy for enterprise client accounts exceeding $100M across the US and UK.

• Managed the cultural and creative integration of the Toronto, Cleveland, and Detroit offices during the massive Publicis merger, building a unified design community.

• Key Result: Led the core UX and visual design system for the original Coca-Cola Freestyle platform, contributing to a 400% sales increase for the initiative.

• Key Result: Stabilized the London office between 2014 and 2016, reversing high attrition rates and returning the location to positive utilization and organic client growth.

Earlier Career

Associate Creative Director, Genex (Atlanta, GA) | 2004 - 2006
Art Director, Modem Media (Norwalk, CT & NYC) | 1998 - 2000
Senior Designer, Routledge (New York City) | 1996 - 199