Fractional Chief Creative Officer / Design Consultant
Me & My Friends
Aug 2024 - Present
Atlanta, Georgia

• Provide high-level brand strategy, experience design, and creative direction for Fortune 500 and emerging growth companies.

• Function as a "zero-ramp-up" leadership resource, delivering CCO-level vision while remaining hands-on in Figma and Adobe Creative Suite to personally execute visual systems and digital products.

• Lead recent fractional engagements including brand identity, UX/UI, and advertising campaigns for diverse organizations such as Georgia's Own Credit Union, Lumen, and DirecTV.

• Partner with executive stakeholders to translate complex business goals into high-impact creative strategies and pitch-ready narratives.

Chief Creative Officer
GlueIQ
Sep 2021 – Aug 2024 | Sep 2018 – Sep 2021 (advisory role)
Atlanta, Georgia & Miami, Florida

• Founding member of a new breed of creative agency focused on brand strategy, creative development, and client management, scaling the organization from 3 to 70+ employees and over $14M in revenue.

• Oversaw product design, experience design, and global campaigns for a blue-chip roster including Stellantis (Dodge), Royal Bank of Canada, Atlantis Bahamas, Neiman Marcus, Brightline, and Disney.

• Directed full-funnel digital marketing and talent acquisition, managing day-to-day operations for accounts exceeding $1.5M annually.

• Key Result: Achieved a 1058% engagement increase for Evermore Resort using AI-driven visual storytelling.

Chief Creative & Marketing Officer
Buckle
Sep 2018 – Sep 2021
Atlanta, Georgia

• Joined as the first full-time employee to build the brand and product ecosystem from the ground up, directly contributing to $91 million in Series A & B funding.

• Owned the end-to-end development of the name, positioning, app UX, and go-to-market strategy within the highly regulated insurance industry.

• Secured a critical technical partnership to access Lyft's API, positioning the brand as a leader in the gig-economy financial services space.

Chief Creative Officer
PureRED (ITG)
Jan 2018 – Sep 2018
Atlanta, Georgia

• Entered the world of Private Equity to modernize the agency's offering by integrating digital capabilities and experience design into traditional retail marketing models.

• Led a multidisciplinary creative organization of 100+ designers and writers across multiple U.S. offices.

• Developed and installed new creative processes to streamline new business initiatives and pitch delivery for private equity-backed growth.

Creative Director promoted up to Group Vice President, Head of Experience
Sapient (Atlanta, GA | Miami, FL | Toronto, Ont | London, UK) | Aug 2006 - Dec 2017

• As the primary North American leader for the Consumer Experience practice, oversaw the strategy, process, and craftsmanship for all experience design domains across the U.S. and UK.

• Managed creative operations for multidisciplinary teams and oversaw client accounts exceeding $100M.

• Stabilized and rebuilt the London office (2014-2016) during a period of high attrition, successfully returning the office to growth and high utilization.

• Key Result: Led the UX and visual design for the groundbreaking Coca-Cola Freestyle platform and the NASCAR.com redesign, resulting in a 400% increase in sales for the Freestyle initiative.

Earlier Career

Associate Creative Director, Genex (Atlanta, GA) | 2004 - 2006
Art Director, Modem Media (Norwalk, CT & NYC) | 1998 - 2000
Senior Designer, Routledge (New York City) | 1996 - 1998