Chief Creative Officer
Oh Hi, Hello
Aug 2024 - present
Atlanta, Georgia

Founded in 2020, Oh Hi, Hello (OHH) is a creative collective made up of 35 of the industry's most talented senior-level creative experts. Our collective model allows for creative freedom, incredibly efficient ways of working, and close client interactions. The autonomy provided to all within the collective is empowering. As CCO, I am responsible for overall creative leadership, brand strategy & storytelling, and new business initiatives.

• Developed vision, marketing materials, and overall story for OHH’s brand

• Creative / product direction and account leadership for JP Morgan Asset Management and JP Morgan International Private Bank

• Actively leading all aspects of new business development from owning RFP responses to pipeline management

Chief Creative Officer
GlueIQ
Sep 2021 – Aug 2024 | Sep 2018 – Sep 2021 (advisory role)
Atlanta, Georgia & Miami, Florida

A founding member of a GlueIQ, I focused on brand strategy, creative development, experience & product design, and client management. In my role as Chief Creative Officer, I was involved in creative ideation, team growth, new business, creative craft, client relationships/retention, and hands-on work when required for brands such as Stellantis (Dodge), Royal Bank of Canada, Atlantis Bahamas, Neiman Marcus, Brightline, and Jenny Craig. I helped grow the company from an original staff of three to over 70 full-time employees and over $14 million in revenue.

• I helped to found and grew a creative agency, GlueIQ, which focused on brand strategy, creative development, and client management. GlueIQ grew from 3 to over 70 employees and generated over $14 million in revenue.

• Oversaw product design, experience design and campaigns for major brands like Stellantis (Dodge), Royal Bank of Canada, Atlantis Bahamas, Neiman Marcus, Brightline, and Jenny Craig.

• Managed creative across all accounts and day-to-day operations for largest clients (+$1.5mm annually)

• Lead talent acquisition and team management

Chief Creative & Marketing Officer
Buckle
Sep 2018 – Sep 2021
Atlanta, Georgia

Fintech startup Buckle aimed to disrupt the shared economy by offering financial products and services designed specifically for its needs. We pioneered a first-of-its-kind rating system that offered fairer insurance premiums to Uber and Lyft drivers based on their driving behavior, not their credit score. This innovative approach aimed to eliminate bias against individuals residing in less-affluent areas. Spearheaded the development of the Buckle brand from the ground up and played a key role in securing Series A and B funding ($91 million). However, the global pandemic significantly impacted Buckle as the rideshare industry experienced an 85% decline during quarantine, ultimately forcing the company to close its doors.

• Built the Buckle brand from the ground up – including name and strategic positioning

• Lead design of all digital experiences including product, promotional sites, and application / onboarding flows

• Conception and execution for all marketing materials, OLA, paid and earned social

• Created go-to-market strategy and media plans

• Managed monthly spend for OLA

• Managed relationships with partners & vendors including Google, Lyft, Uber, Meta

• Navigated the highly-regulated marketing challenges of insurance

Chief Creative Officer
PureRed
Jan 2018 – Sep 2018
Atlanta, Georgia

Amplified creative offerings by integrating digital capabilities, campaign-driven experiences, and a focus on general experience design. I led a team of roughly 100 creatives across various US offices. Time was short due
to the opportunity to build Buckle.

• Creative leader across all offices and departments

• Managed day-to-day operations in both Atlanta, Georgia and Princeton, New Jersey offices.

• Installed new creative models and processes for ways of working and new business initiatives

• Clients include, but not limited to:
  Kroger, Lowe’s, Rite Aid, Sanofi, Church & Dwight

Creative Director promoted up to Group Vice President, Head of Experience
Sapient (Atlanta, GA | Miami, FL | Toronto, Ont | London, UK) | Aug 2006 - Dec 2017

Spent eleven rewarding years at Sapient, witnessing the company’s journey from weathering the DotCom bust to reclaiming its position as a global creative and technology powerhouse. Steadily climbed the ranks from Creative Director to Head of Experience for North America. Led teams that designed the Coca-Cola Freestyle Machine interface, the relaunch of NASCAR.com, and revitalized Unilever’s Axe brand’s online presence.

• Led creative operations for multiple offices and oversaw Experience Design across North America for Sapient, SapientNitro, and SapientRazorfish.

• Large scale product design for such clients as Norwegian Cruise Line, Unilever (AXE, Dove), and Sea World.

• Stabilized, rebuilt, and grew London office from 2014 - 2016 when attrition and client loss was high.

• Managed creative teams, led new business pitches, and oversaw client accounts exceeding $100 million.

• Led the development of innovative solutions for clients such as Coca-Cola Freestyle and NASCAR.com

• Hired, mentored, and managed creative teams across multiple locations within United States, Canada, and the UK.

Earlier Career

Associate Creative Director, Genex (Atlanta, GA) | 2004 - 2006
Art Director, Modem Media (Norwalk, CT & NYC) | 1998 - 2000
Senior Designer, Routledge (New York City) | 1996 - 1998