A Totally New Vending Experience

Role: Executive Creative Director, Sapient
Team: 15+ UX, design & emerging technology specialists

This was a genuinely new category of experience. My team developed the UX model and visual design system for the world's first large-format touchscreen vending machine — a 46" display platform placed in Simon Malls across America, designed to generate ad revenue while delivering an immersive, individually branded shopping experience. Users could interact with 360° product views inside a rich media environment, with dynamic content delivered right at the point of purchase. We also pioneered vertical screen positioning that would later influence a generation of emerging touchscreen devices.

• Awarded Cannes Lion: GOLD, 2008

• 200% increase in customer dwell-time

• 400% Increase in sales overall

• Average engagement time of 3 minutes.