Coca-Cola UVend
A Totally New Vending Experience
My team and I developed the user experience model and visual design system for a very first 46" touchscreen vending machine for Coca-Cola. The original platform and design system we created was for generating ad revenue and placed in Simon Malls around America. In this vending experience, users can interact with 360° views of Coca-Cola products all within an immersive individually branded experience. The machines also always for rich media and relevant dynamic content to be placed right at the point of purchase.
Awarded Cannes Lion: GOLD, 2008
200% increase in customer dwell-time
400% Increase in sales overall
Average engagement time of 3 minutes.
Full Displays
Groundbreaking Usability
Pioneered vertical screen positioning for various emerging technologies and devices.
Roles & Activities
Branding
Brand Positioning
Creative Direction
Emerging Technology Design
Innovation
Interface Design
Product Design
Team Leadership
User Experience (UX)
User Research & Testing
Visual Design