Rebranding One of the World's Largest Distributors

Role: Chief Creative Officer, GlueIQ
Scope: Brand strategy, identity, platform, campaign

Reyes Beverage Group is one of the largest beer distributors in the world — an operation of enormous scale that needed a brand presence to match. The challenge was to build a cohesive identity and communications platform for a complex, multi-division enterprise that rarely needed to speak directly to consumers, but increasingly needed to command presence with partners, talent, and stakeholders.

We delivered a comprehensive brand restructure — new positioning, visual identity, platform architecture, and campaign launch — that gave Reyes the authority and clarity its scale demands.

Scope of work: Brand strategy, identity, digital platform, campaign, stakeholder communications

Some results:

• 1MM+ Digital sales in first 6 months

• +18% AOV (Average Order Value)

• +51% Time on site