Royal Bank of Canada
End-to-End Creative for a Global Bank
For Canada’s largest bank (and the world’s 24th), I am fortunate enough to lead all branding and advertising for the bank’s Capital Markets business. This includes campaigns, events, and philanthropic initiatives. From film production to event design, our teams delivers multi-channel experiences for RBC on almost a daily basis.
Some results:
Team delivered 50+ projects and 120+ deliverables against key strategies in calendar year 2023
Web usage up 22% YOY and Emails opened up 19% YOY
29mm impressions with advertising on LinkedIn through 3,140 ads created across 111 campaigns
70+ email deployments with 25,524 emails delivered
2021 Campaign
Aiden Product Promotional Video
RBCCM.com 2021 Site Redesign
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Various Other Designs 2022-2024
Campaign Report Book & Conference Signage
Roles & Activities
Advertising
Branding
Brand Positioning
Brand Strategy
Client Management
Creative Direction
Print Design
Social Media
Team Leadership
User Experience (UX)
User Research & Testing
Video Production
Visual Design