Enterprise Digital Experience at Global Scale

Role: Chief Creative Officer, GlueIQ
Scope: Digital experience, product design, brand campaigns

Royal Bank of Canada is one of the largest financial institutions in North America, operating across multiple markets with demanding regulatory and brand standards. The engagement required deep fluency in both financial services UX and the precise execution standards of a global enterprise brand.

We led digital experience design and campaign development for RBC, operating across multiple touchpoints and delivering work that met both the business's strategic objectives and the high bar RBC sets for quality and compliance.

Some results:

• Team delivered 50+ projects and 120+ deliverables against key strategies in calendar year 2023

• Web usage up 22% YOY and Emails opened up 19% YOY

• 29mm impressions with advertising on LinkedIn through 3,140 ads created across 111 campaigns

• 70+ email deployments with 25,524 emails delivered