Helping to Define the Future of Travel

Brightline, a premium, high-speed rail service was well on its way to gaining real momentum as a way of life in South Florida. But the pandemic had different plans and operations had to be paused for more than a year and a half. They chose GlueIQ as their Agency of Record to relaunch in a world where many feared getting into tight spaces with strangers and questioned the cleanliness of public transportation.

We recognized the potential anxieties around public transportation, so we focused on Brightline's strengths: speed, comfort, and cleanliness. Our campaign, embracing the Brightline yellow, also used the brand's dynamic ribbon symbol to showcase the effortless journey through Florida's landscape. The design system was inspired by the movement of a rhythmic gymnast to really convey the easy feeling of traveling by train.

Some Results:

• 1.2M+ visitors during Q4’21

• 13% average ridership increase since 2019

• 1,750% increase in social impressions