Using Creative to Fight Human Trafficking

Role: Executive Creative Director, Sapient
Scope: Campaign concept, experiential, production

This is the project I'm proudest of. The End It Movement needed more than awareness — they needed an activation that would move people, generate media, and actually disrupt trafficking networks at one of the year's highest-profile sporting events.

We designed and produced a modified glass-sided box truck that allowed passersby at the NCAA Final Four to witness a live dramatization of human trafficking in plain sight. The installation stopped traffic, generated national media coverage, and catalyzed an FBI sting operation with twenty-one arrested for child exploitation, seven children rescued. The United Nations recognized it with an Award for Public Service Advertising.

Awards and press:

• Winner: UN Award for Public Service Advertising

• Ad Age article

• Communication Arts article