United Nations Recognized Humanitarian Work

Every year, thousands of girls are bound into sexual slavery. Many are trafficked to major sporting events around the United States. The average age of these girls is fourteen. My team partnered with the End It Movement to raise awareness about the horrors of sex trafficking. The concept we came up with was simple – if you could see it, would you end it? So we stripped away the solid sides of a box truck and replaced them with glass – revealing the brutal realities of human trafficking – and drove it around the outside of the NCAA Final Four Basketball tournament. The story was immediately picked up by news organizations, social sites, blogs, and journalists worldwide. In less than two days, the related YouTube video had racked up over 150 thousand hits and was climbing by 2k-3k hits daily from organic non-promoted, non-paid views (it’s well over 1.8 million now). Then something unexpected happened. The day after the event, the FBI launched a sting operation targeting sex traffickers. So while we are proud of our marketing numbers, here are the numbers that count: twenty-one arrested for child exploitation, seven children rescued.

Awards and press:

• Winner: UN Award for Public Service Advertising

• Ad Age article

• Communication Arts article