Bringing a Brand Back from the Brink

Role: Chief Creative Officer, GlueIQ
Scope: Brand strategy, digital campaign, retail

Jenny Craig is one of the most recognized names in weight management — but recognition doesn't equal relevance. The challenge was to reconnect a heritage brand with a contemporary audience without abandoning the equity built over decades.

We developed a brand strategy and integrated campaign that modernized Jenny Craig's voice and visual identity while honoring what made it trusted. The work spanned digital, retail, and social channels, balancing emotional storytelling with clear product communication.

Some results:

• +8% Increase in Brand Consideration

• 80% YoY New Customer Growth

• 200% Media Efficiency