Expanding an Audience

NASCAR set out to supercharge fan engagement with a next-gen digital strategy spearheaded by SapientNitro. Our team wasn't just tasked with the new NASCAR.com experience, but also crafting engaging digital properties like the NASCAR Mobile app for iOS and Android. This responsive approach catered to the massive 70 million fan base, keeping them connected pre-season, in-race, and off-season.

We upped the ante with a more immersive experience. Richer imagery, exclusive behind-the-scenes stories, and a strategic content calendar ensured NASCAR stayed relevant beyond just race day. Launched during the sport's "Super Bowl" – the Daytona 500 – this innovative strategy became a true game-changer in the competitive online sports landscape.